Sunday, January 26, 2014

“Culture of Philanthropy Yogurt” now available for fundraising sector


A US dairy has created a new style of yogurt just for fundraisers. The Culture of Philanthropy Yogurt from Snidely Dairy of Plano, Texas comes in four flavors and is available now at local health food stores and Association of Fundraising Professionals chapters across the nation.

The new brand of Greek-style yogurt was inspired by last year’s US Philanthropy Conference in Dallas, which Dairy owner and CEO Terrance Snidely attended as chair of the local hospital foundation.

“They were all talking about culture of philanthropy this and culture of philanthropy that, and I thought, hey, I’m in the cultures business. I can give them what they want!” said Snidely.

The Dairy made a new Greek-style thick yogurt from a blend of fermented cow, goat and camel milk. Smooth and silky, like a rich major gifts donation, the yogurt has a unique taste because of the use special Lactobacillus delbrueckii cultures.

“It tastes both bitter and sweet, which I thought would be appropriate for fundraising. It’s definitely both,” said Snidely.

The yogurt is made by first heating the milk to 176 °F to kill any undesirable bacteria and to denature the milk proteins so that they set together rather than form curds. The milk is then cooled, the bacterial culture is added and fermentation begins. Later one of the four fruit combinations are added – strawberry, blueberry, blend of also-ran useless berries or peach.

Charity leaders says the new yogurt is both appropriate and tasty.

“We’ve been trying to tell people about the culture of philanthropy for decades, but they just didn’t get it. Now, we have a yogurt that says it all and it tastes great, too,” said Dibble Brewer, CEO of the League of Big Honking Charities.

In a blind taste-testing survey, fundraisers preferred the smooth taste of Culture of Philanthropy Yogurt over other yogurts and typical fundraising foods, such as red velvet cake, donuts and fried calamari.

“When I fundraise, I want something light and fruity to get through all the major gifts calls I have to do,” said Tiffney Standall, a young major gifts officer from Chicago. “And it reminds me of what I’m doing, too. That’s cool.”

“Something, made from bacteria, that is fruity and conveys a serious message. That’s what philanthropy is all about,” said Dennis Turdwell, a New York City hospital foundation Executive Director.

Snidely says they plan to expand the Culture of Philanthropy line to include other offerings fit for fundraisers, such as margarine, cheese strings, antiperspirant, breath mints and nylon stockings.

“The average fundraisers leads a life of misery and emptiness. In a small way, we’re filling their otherwise meaningless existence with things that taste good and remind them to get back to work and stop wasting so much time talking about their husbands and kids in the staff room,” said Snidely.

“This isn’t just fundraiser yogurt, it’s a calling.”